Datenschutzerklärung
Data Protection Declaration
This data protection declaration informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering"). With regard to the terminology used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Controller
Travertine CH
Zugerstrasse 32
Baar 6340 Managing Director: Lei Han
Link to the imprint:
Types of processed data:
- Inventory data (e.g., names, addresses).
- Contact data (e.g., email, phone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., visited websites, interest in content, access times).
- Meta-/communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users of the online offering (Hereinafter, we also collectively refer to the data subjects as "users").
Purpose of processing
- Provision of the online offering, its functions, and content.
- Responding to contact inquiries and communicating with users.
- Security measures.
- Range measurement/marketing.
Terms used
"Personal data" refers to all information that relates to an identified or identifiable natural person (hereinafter referred to as the "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more special features expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
"Processing" is any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.
"Pseudonymization" is the processing of personal data in a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
"Profiling" is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movement of that natural person.
The "controller" is the natural or legal person, authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.
"Processor" is a natural or legal person, authority, agency, or other body that processes personal data on behalf of the controller.
Relevant Legal Bases
In accordance with Article 13 of the General Data Protection Regulation (GDPR), we disclose the legal bases for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures, as well as responding to inquiries, is Article 6(1)(b) GDPR, the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) GDPR. In cases where the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.
Security Measures
In accordance with Article 32 GDPR, considering the state of the art, implementation costs, the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection commensurate with the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access, input, disclosure, availability, and separation thereof. We have established procedures to guarantee the exercise of data subject rights, data deletion, and response to data breaches. Furthermore, we consider the protection of personal data from the outset in the development or selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default (Article 25 GDPR).
Collaboration with Data Processors and Third Parties
If, within the scope of our processing, we disclose data to other individuals and companies (data processors or third parties), transmit it to them, or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g., if a transfer of data to third parties, such as payment service providers, is necessary for the fulfillment of a contract in accordance with Article 6(1)(b) GDPR), if you have consented, if a legal obligation provides for it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).
If we engage third parties for data processing based on a so-called "data processing agreement," this is done in accordance with Article 28 GDPR.
Transmissions to Third Countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to third parties, it only takes place if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only under the special conditions of Articles 44 et seq. GDPR. This means that the processing is, for example, based on special guarantees, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
Rights of Data Subjects
You have the right to request confirmation of whether data concerning you is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with Article 15 GDPR.
In accordance with Article 16 GDPR, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.
In accordance with Article 17 GDPR, you have the right to request that data concerning you be deleted immediately, or alternatively, in accordance with Article 18 GDPR, to request a restriction of the processing of the data.
In accordance with Article 20 GDPR, you have the right to receive the data concerning you that you have provided to us and to demand its transmission to other responsible parties.
Furthermore, according to Article 77 GDPR, you have the right to lodge a complaint with the supervisory authority.
Right of Withdrawal
You have the right to revoke granted consents pursuant to Article 7(3) GDPR with effect for the future.
Right to Object
You can object to the future processing of data concerning you at any time in accordance with Article 21 GDPR. The objection can be made in particular against processing for the purposes of direct marketing.
Cookies and Right to Object to Direct Marketing
As "cookies" are referred to small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user's visit within an online offering. As temporary cookies, or "session cookies" or "transient cookies," cookies are called that are deleted after a user leaves an online offering and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. "Permanent" or "persistent" cookies are those that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. Likewise, such a cookie can store the interests of users, which are used for range measurement or marketing purposes. A "third-party cookie" is a cookie that is offered by providers other than the responsible party operating the online offering (otherwise, if it is only their cookies, it is called "first-party cookies").
We can use temporary and permanent cookies and clarify this within the framework of our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offering.
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that in this case, not all functions of this online offering may be able to be used.
Data Deletion
The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal retention obligations to prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, data retention takes place in particular for 10 years in accordance with §§ 147(1) AO, 257(1) Nos. 1 and 4, (4) HGB (books, records, management reports, accounting documents, commercial books, documents relevant for taxation, etc.) and 6 years in accordance with § 257(1) Nos. 2 and 3, (4) HGB (commercial letters).
According to legal requirements in Austria, data retention takes place in particular for 7 years in accordance with § 132(1) BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenditures, etc.), for 22 years in connection with real estate, and for 10 years for documents in connection with electronically provided services, telecommunications, radio, and television services provided to non-entrepreneurs in EU member states for which the Mini-One-Stop-Shop (MOSS) is used.
Business-related Processing
Additionally, we process
- Contract data (e.g., contract object, term, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, interested parties, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.
Order Processing in the Online Shop and Customer Account
We process the data of our customers as part of the order processes in our online shop to enable them to select and order the chosen products and services, as well as to facilitate payment and delivery or execution.
The processed data includes inventory data, communication data, contract data, payment data, and the individuals affected by the processing include our customers, interested parties, and other business partners. The processing is carried out for the purpose of providing contractual services within the operation of an online shop, invoicing, delivery, and customer service. In this context, we use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.
The processing is based on Art. 6(1)(b) (performance of order processes) and (c) (legally required archiving) of the General Data Protection Regulation (GDPR). The information marked as necessary is required for the establishment and fulfillment of the contract. We disclose the data to third parties only within the scope of delivery, payment, or as part of legal permissions and obligations to legal advisors and authorities. The data is processed in third countries only if this is necessary for the fulfillment of the contract (e.g., at the customer's request for delivery or payment).
Users can optionally create a user account, allowing them to view their orders. During registration, users are informed about the required mandatory information. User accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data related to the user account will be deleted, unless their retention is necessary for commercial or tax reasons in accordance with Art. 6(1)(c) GDPR. Information in the customer account remains until its deletion with subsequent archiving in the case of a legal obligation. It is the responsibility of users to secure their data before the end of the contract in case of termination.
In the context of registration, re-registration, and the use of our online services, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as well as the users' interest in protection against misuse and other unauthorized use. These data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so under Art. 6(1)(c) GDPR.
Deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of data retention is reviewed every three years; in the case of legal archiving obligations, deletion occurs after their expiration (end of commercial (6 years) and tax (10 years) retention obligation).
External Payment Service Providers
We use external payment service providers through whose platforms users and we can conduct payment transactions (e.g., each with a link to the privacy policy, PayPal (https://www.paypal.com/us/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/us/privacy-policy/), Skrill (https://www.skrill.com/en/footer/privacy-policy/), Giropay (https://www.giropay.de/legal/privacy-agb/), Visa (https://usa.visa.com/legal/privacy-policy.html), Mastercard (https://www.mastercard.us/en-us/about-mastercard/what-we-do/privacy.html), American Express (https://www.americanexpress.com/us/content/legal-disclosures/privacy-policy.html), https://terms.mfgroup.ch/agbfiles/Privacy_de.pdf.
In the context of fulfilling contracts, we use payment service providers on the basis of Art. 6(1)(b) GDPR. Otherwise, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6(1)(b) GDPR to offer our users effective and secure payment options.
The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative disclosure of the payment. Under certain circumstances, the data may be transmitted to credit reporting agencies by the payment service providers. The purpose of this transmission is to check identity and creditworthiness. For this, we refer to the terms and privacy policy of the payment service providers.
The terms and privacy policy of the respective payment service providers apply to the payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of withdrawal, information, and other data subject rights.
Administration, Accounting, Office Organization, Contact Management
We process data as part of administrative tasks, organizing our business, financial accounting, and compliance with legal obligations, such as archiving. In this context, we process the same data that we use in the provision of our contractual services. The legal bases for processing are Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR. Customers, interested parties, business partners, and website visitors are affected by the processing. The purpose and our interest in processing lie in administration, financial accounting, office organization, archiving of data, i.e., tasks that serve to maintain our business activities, fulfill our tasks, and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided for these processing activities.
We disclose or transmit data to tax authorities, consultants such as tax advisors or auditors, as well as other fee offices and payment service providers.
Furthermore, based on our business interests, we store information about suppliers, organizers, and other business partners, e.g., for later contact. We generally store this predominantly business-related data permanently.
Business Analysis and Market Research
To operate our business economically, to recognize market trends, and to understand the desires of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, and usage data, metadata based on Art. 6 para. 1 lit. f GDPR, with the affected persons being contractual partners, interested parties, customers, visitors, and users of our online offering.
The analyses serve the purpose of business evaluations, marketing, and market research. We can consider the profiles of registered users with information, e.g., on the services they have used. The analyses serve us to increase user-friendliness, optimize our offering, and economic efficiency. The analyses are for our use only and are not disclosed externally, unless they are anonymous analyses with aggregated values.
If these analyses or profiles are personal, they are deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. In all other respects, the overall business analyses and general trend determinations are created anonymously if possible.
Participation in Affiliate Partner Programs
Within our online offering, we use industry-standard tracking measures based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering) pursuant to Art. 6 para. 1 lit. f GDPR, as far as these are necessary for the operation of the affiliate system. Below, we inform users about the technical background.
The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems if, for example, links or services of third parties are offered after a contract is concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.
In summary, it is necessary for our online offering that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently perceive the offers on the basis of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values that can be part of the link or otherwise, e.g., in a cookie, are set. The values include, in particular, the originating website (referrer), time, an online identifier of the website operator on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as, e.g., advertising material ID, partner ID, and categorizations.
The online identifiers of the users used by us are pseudonymous values. In other words, the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or was interested in an offer through our online offering later perceived the offer, i.e., e.g., concluded a contract with the provider. However, the online identifier is personal insofar as the partner company and we also have the online identifier together with other user data. Only in this way can the partner company inform us whether the user has taken advantage of the offer, and we, for example, can pay out the bonus.
User registration
Users can create a user account. During registration, users are provided with the necessary mandatory information and processed based on Art. 6(1)(b) GDPR for the purpose of providing the user account. The processed data includes login information (name, password, and email address). The data entered during registration is used for the purpose of using the user account and its functions.
Users can be informed via email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data related to the user account will be deleted, subject to legal retention obligations. It is the responsibility of users to secure their data before the contract ends. We are entitled to irreversibly delete all data stored during the term of the contract.
As part of using our registration and login functions and the user account, we store the IP address and the timestamp of the respective user action. Storage is based on our legitimate interests and the user's interest in protection against misuse and unauthorized use. In principle, this data will not be disclosed to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so under Art. 6(1)(c) GDPR. IP addresses are anonymized or deleted after 7 days at the latest.
Comments and Contributions
If users leave comments or other contributions, their IP addresses may be stored for 7 days based on our legitimate interests under Art. 6(1)(f) GDPR. This is done for our protection in case someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we could be held liable for the comment or contribution and are therefore interested in the identity of the author.
Furthermore, we reserve the right, based on our legitimate interests under Art. 6(1)(f) GDPR, to process user information for spam detection.
The data provided in comments and contributions will be stored permanently unless users object.
Comment Subscriptions
Users can subscribe to follow-up comments with their consent under Art. 6(1)(a) GDPR. Users receive a confirmation email to verify that they own the entered email address. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about revocation options. For the purpose of proving user consent, we store the registration time and the IP address of users and delete this information when users unsubscribe from the subscription.
Users can cancel the receipt of our subscription at any time, i.e., revoke their consent. We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove a previously given consent. Processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed.
Contact
When contacting us (e.g., via contact form, email, telephone, or social media), the user's details are processed under Art. 6(1)(b) GDPR for the purpose of processing the contact request and its handling. The user's details may be stored in a Customer Relationship Management System ("CRM System") or a comparable request organization.
We delete the inquiries if they are no longer necessary. We review the necessity every two years; furthermore, the legal archiving obligations apply.
Newsletter
With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch, and statistical evaluation procedures, and your rights of objection. By subscribing to our newsletter, you agree to receive it and the described procedures.
Newsletter Content: We send newsletters, emails, and other electronic notifications with promotional information (hereinafter "Newsletter") only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of registration, they are decisive for the users' consent. Otherwise, our newsletters contain information about our services and us.
Double-Opt-In and Logging: The registration for our newsletter takes place in a so-called double-opt-in procedure. This means that you will receive an email after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with other people's email addresses. Newsletter registrations are logged to prove the registration process in accordance with legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Registration Data: To subscribe to the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personal address in the newsletter.
The sending of the newsletter and the associated success measurement are based on the consent of the recipients under Art. 6(1)(a), Art. 7 GDPR in conjunction with § 7(2) No. 3 UWG, or if consent is not required, based on our legitimate interests in direct marketing under Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.
The logging of the registration process is based on our legitimate interests under Art. 6(1)(f) GDPR. Our interest is directed to the use of a user-friendly and secure newsletter system that serves our business interests as well as the expectations of users and also allows us to prove consents.
Cancellation/Revocation: You can cancel the receipt of our newsletter at any time, i.e., revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed.
Newsletter – Measurement of Success
The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that, when the newsletter is opened, is retrieved from our server or, if we use a shipping service provider, from its server. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.
These pieces of information are used for the technical improvement of services based on technical data or target groups and their reading behavior, determined by retrieval locations (identifiable through the IP address) or access times. Statistical evaluations also include determining whether the newsletters are opened, when they are opened, and which links are clicked. Although, for technical reasons, this information can be assigned to individual newsletter recipients, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Hosting
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services, and technical maintenance services that we use for the operation of this online offering.
In this context, we process, or our hosting provider processes, inventory data, contact data, content data, contract data, usage data, meta- and communication data from customers, prospects, and visitors to this online offering based on our legitimate interests in the efficient and secure provision of this online offering in accordance with Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).
Collection of access data and log files
We, or our hosting provider, collect data on every access to the server on which this service is located based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR (data protection regulation). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus integrate, for example, Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, the following information on Google services is referred to. Terms of use: https://www.google.com/intl/en/tagmanager/use-policy.html.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google uses cookies. The information generated by the cookie about the use of the online offering by users is generally transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with further services associated with the use of this online offering and the use of the internet. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offering to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
For more information about data usage by Google, settings, and opt-out options, please visit Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated).
The personal data of users is deleted or anonymized after 14 months.
Audience targeting with Google Analytics
We use Google Analytics to display ads to users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, determined by the visited websites) through ads on the Google display network. The targeting of display advertising is carried out based on the information of the analysis of user behavior carried out by Google Analytics. Advertisements are displayed through the use of cookies, pseudonymous user profiles, and an analysis of the past usage behavior. Cookies are used to identify users with relevant interests and to store information such as the websites visited by users, the content that users are interested in, and the software and hardware used by users.
Integration of third-party services and content
We use third-party content or service offers within our online offering based on our legitimate interests in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR.
This always presupposes that the third-party providers of this content perceive the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We strive to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit times, and other information about the use of our online offering, as well as may be linked to such information from other sources.
Google AdWords and Conversion Measurement
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing tool Google "AdWords" to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads to users and only display ads that potentially match their interests.
Google AdWords allows us to measure the success of our advertising campaigns in various ways, such as by analyzing how many users clicked on our ads or took other actions (e.g., making a purchase). We use the Google Ads Conversion Tracking feature to track user actions after they click on our ad. For example, if a user sees our ads and later visits our website on the same device and makes a purchase.
Google AdWords and Conversion Measurement
We use Google AdWords to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set on your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f. GDPR.
Any additional data processing will only take place if you have agreed with Google that your Google Internet and app browsing history will be linked to your Google Account by Google and information from your Google Account will be used for personalized ads on the web. If, in this case, you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.
Google AdWords and Conversion Measurement
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing tool Google "AdWords" to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads to users and only display ads that potentially match their interests.
Google AdWords allows us to measure the success of our advertising campaigns in various ways, such as by analyzing how many users clicked on our ads or took other actions (e.g., making a purchase). We use the Google Ads Conversion Tracking feature to track user actions after they click on our ad. For example, if a user sees our ads and later visits our website on the same device and makes a purchase.
Google AdWords and Conversion Measurement
We use Google AdWords to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set on your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f. GDPR.
Any additional data processing will only take place if you have agreed with Google that your Google Internet and app browsing history will be linked to your Google Account by Google and information from your Google Account will be used for personalized ads on the web. If, in this case, you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.
Google AdWords and Conversion Measurement
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing tool Google "AdWords" to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads to users and only display ads that potentially match their interests.
Google AdWords allows us to measure the success of our advertising campaigns in various ways, such as by analyzing how many users clicked on our ads or took other actions (e.g., making a purchase). We use the Google Ads Conversion Tracking feature to track user actions after they click on our ad. For example, if a user sees our ads and later visits our website on the same device and makes a purchase.
Google AdWords and Conversion Measurement
We use Google AdWords to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set on your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f. GDPR.
Any additional data processing will only take place if you have agreed with Google that your Google Internet and app browsing history will be linked to your Google Account by Google and information from your Google Account will be used for personalized ads on the web. If, in this case, you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.